My name is Leila Pasar, and I was born in the north of Iran and raised in Tehran. From an early age, I have exhibited a keen interest in personal care, particularly in the female gaze. This passion is deeply rooted in Persian culture, with teachings passed down from generation to generation, dating back to antiquity, through the centuries of one of the oldest civilizations in the world.
After earning my first degree in Iran, I began traveling for work, ending up in Dubai, where I took on roles of responsibility in a multinational food industry company. During a vacation in Italy, I immediately fell in love with the country’s rich culture and decided to move here, embarking on studies for my second degree in modern language and literature.
It was in Italy that I perceived a gap I could fill. I noticed that the topic of eyebrows was treated superficially, despite its importance. This insight led me to delve into the study of natural eyebrow care techniques, such as threading and henna dyeing, widely practiced in my Persian culture. But my research did not stop there; I continued to deepen my studies, leveraging my knowledge of languages and studying the various facets of the topic in different countries. I became increasingly specialized in natural, non-invasive, yet highly effective solutions.
Today, I am recognized as one of the leading experts in Italy in the art of eyebrows, and stylists, makeup artists, stylists, and even plastic surgeons rely on my consultations every day.
After years of research in Iran, I explored the most remote locations in the country, coming into contact with artisans who produce natural cosmetic products. These products follow ancient recipes and production processes that avoid the use of chemicals.
With the invaluable help of these artisans, I have developed products for the care of the skin, eyebrows, eyelashes, and hair, featuring non-aggressive principles that nourish and provide real and visible results. Given the artisanal production process, the quantity of products is limited.
Anyone who has experienced my oils has been amazed by the results, understanding the importance of using natural, tested products free from chemical substances.
The composition of these oils derives from blends of resins and extracts from fruits, seeds, and flowers, expertly treated and refined. Regular use of these oils shows evident results day after day, helping to solve problems that until now may have seemed insurmountable.
I chose to combine the best of Persian and Italian cultures, focusing on the use of natural products and artisanal processes that respect raw materials. My products are created through cold extraction or vaporization methods that preserve the original properties of the ingredients. This approach allows for the production of high-quality, effective, and curative cosmetics, with the goal of helping women enhance their natural beauty. My mission is to offer solutions that combine tradition, culture, and innovation, to promote natural beauty and well-being.
