Leila Pasar

The art of the gaze. The soul between two worlds.

Born in Iran, and raised among the scents of flowers, resins, and ancient rituals, Leila Pasar discovered beauty from an early age as an act of care and presence. In her family, beauty was not just aesthetic — it was a profound language, passed down through infusions, poultices, oils, and ancient knowledge that celebrated the bond between body and soul.

After an early career in a multinational company in Dubai, where she learned structure and a global perspective, it was during a journey to Italy that everything changed. Leila realized that beauty could also be art, style, and emotion. She decided to stay, to start again from zero, and to transform that bridge between cultures into a tangible project.

Thus, a method was born — before even a brand: a philosophy of beauty that does not conceal but reveals, that does not erase but accompanies. A natural, refined, and essential approach — a balance between Persian tradition and Italian artisanal mastery — taking shape in a line of pure, uncompromising products designed to enhance the gaze, the most sincere and powerful part of the face.

Today, Leila is known as the “master of the gaze”: make-up artists, stylists, and aesthetic surgeons rely on her expertise for bespoke treatments that respect the skin and express identity. But for her, the most beautiful result is something else — seeing women and men rediscover themselves in the mirror, with respect, authenticity, and love.

Because true beauty — she says — is never a mask: it is a light that comes from within.