Myrtle (Myrtus communis) is an evergreen plant native to the Mediterranean, known since ancient times for its aromatic and therapeutic properties. A symbol of purity and vitality, myrtle is rich in natural components such as essential oils, tannins, and vitamins, making it a valuable ally in daily care.
The natural oils in myrtle stimulate scalp circulation, enhancing the nutrient supply to hair follicles, promoting healthy and robust hair growth. Thanks to its powerful antioxidant properties, it protects hair from damage caused by free radicals and external agents, strengthening hair structure and preventing breakage. Myrtle also has calming and anti-inflammatory properties that soothe itching, redness, and scalp irritation, making it particularly beneficial for those with sensitivity or dermatitis. Its antimicrobial and antifungal qualities help maintain a clean scalp, prevent dandruff, and improve overall scalp health.
Rich in emollient substances, myrtle oil hydrates and nourishes hair, leaving it soft, shiny, and manageable. For oily hair, myrtle helps regulate sebum production, keeping hair fresh and light for longer. With its ability to nourish, strengthen, and regenerate, myrtle is an essential ingredient for anyone seeking strong, healthy, and vibrant hair. Incorporating myrtle into your hair care routine is a simple yet effective way to enhance your natural beauty.
Katira, also known as tragacanth gum, is a natural resin extracted from the Astragalus gummifer plant, native to the mountainous regions of Iran and parts of the Middle East and Central Asia. For centuries, this substance has been used in traditional Persian medicine for its numerous health and beauty benefits. In Persian tradition, Katira has been considered a valuable ingredient for treating hair, skin, and overall health. Its versatility has made it an essential part of beauty rituals and natural remedies passed down through generations.
Katira is a natural moisturizer that retains moisture in hair, preventing dryness and fragility. It adds softness and shine, leaving hair silky and easy to manage. It is particularly beneficial for dry, damaged, or heat-treated hair as it strengthens hair structure and reduces breakage. With its soothing properties, Katira alleviates itching and scalp irritation, creating a healthy environment for hair growth. Katira also adds volume to fine hair, giving it body and fullness without weighing it down, making it an ideal choice for those seeking a fuller hairstyle.
In addition to its benefits for hair, Katira is equally effective for skin. Applied to the skin, it helps maintain hydration, improves elasticity, and reduces signs of dryness. Its soothing properties make it ideal for sensitive or irritated skin, while its anti-inflammatory effects help calm inflammation and regenerate the skin, leaving it healthier and more radiant. In natural medicine, Katira is also appreciated for its general anti-inflammatory properties, often used to relieve pain and swelling.
Katira gum is often soaked in water to create a natural gel that can be used as a hydrating hair mask or mixed with other natural substances to create moisturizing or soothing skin masks. With its long history in beauty traditions and natural medicine, Katira continues to prove its effectiveness as a multifunctional ingredient essential for hair, skin, and overall well-being.
Damask rose water is a precious and versatile ingredient, loved for its numerous benefits for skin, hair, and general well-being. Extracted from the petals of the damask rose through a distillation process, this fragrant water is deeply rooted in Persian tradition and culture, particularly in the city of Ghamsar in the Kashan region, renowned worldwide for the quality of its roses. Rose cultivation in Ghamsar dates back over 700 years, where the unique climate, characterized by hot, dry summers and cold winters, supports the growth of premium roses. Every spring, between April and May, roses are hand-picked at dawn to preserve their aroma and therapeutic properties, then distilled in large copper cauldrons using pure mountain water. This process, passed down through generations, ensures artisanal and unparalleled rose water quality.
Historically, damask rose water has been used not only in cosmetics and traditional medicine but also for spiritual purposes. For skin, it offers deep hydration, refreshes, and improves elasticity, leaving skin soft and reducing dryness. Its soothing properties help alleviate redness, irritation, and inflammation, making it perfect for sensitive or acne-prone skin. Rich in antioxidants, it combats free radicals and helps prevent premature aging, reducing the appearance of fine lines and wrinkles. As a natural toner, it tightens pores, evens skin tone, and imparts a natural glow. For hair, it hydrates and nourishes the scalp, soothes itching and irritation, and helps prevent dandruff with its antibacterial and antimicrobial properties, leaving hair soft, shiny, and manageable.
Renowned for its purity, free from additives or chemicals, Ghamsar rose water is considered the best in the world due to the high concentration of beneficial active compounds in the region’s roses. It is also used in traditional Persian cuisine, enhancing desserts and beverages with its unique aroma and offering digestive benefits. With its hydrating, soothing, and regenerating benefits, damask rose water from Ghamsar, Kashan, represents more than just a natural product; it embodies a millennia-old tradition of beauty and well-being, making it an indispensable choice for those who seek to care for themselves naturally and authentically.
Damask rose oil, extracted from the delicate petals of the damask rose, is one of the most precious and sought-after oils in the world. Known as the “Queen of Oils,” it is renowned for its extraordinary therapeutic, cosmetic, and aromatic properties. The city of Ghamsar in the Kashan region of Iran is the heart of the global production of this rare and precious oil. The damask rose is an ancient variety originating in Persia that has spread worldwide for its intense fragrance and beneficial properties. Rose cultivation in Ghamsar dates back over 700 years, where the ideal climate and fertile soil produce roses of unparalleled quality.
Damask rose oil is extracted through a traditional steam distillation process using fresh petals and pure mountain water. Approximately 4,000 kilograms of petals are needed to produce just one liter of oil, explaining its high value. This oil is a powerful moisturizer for the skin, ideal for keeping it soft and radiant. Rich in antioxidants, it combats signs of aging, promotes cell regeneration, improves elasticity, and evens skin tone, reducing redness, dark spots, and irritation.
For hair, damask rose oil deeply nourishes, repairs damage, and strengthens while adding shine. It soothes the scalp, improves circulation, and supports healthy hair growth. Its delicate aroma has a calming and relaxing effect, reducing stress and promoting deep sleep. Additionally, its antiseptic and healing properties make it ideal for treating minor cuts and wounds.
Considered one of the most expensive oils in the world due to its labor-intensive extraction process and extraordinary quality, damask rose oil represents the perfect balance between nature and tradition. A symbol of luxury and refinement, with its extraordinary benefits for skin, hair, and overall well-being, it is a treasure of Ghamsar’s heritage and more than just a beauty product—it is a unique sensory experience combining care, relaxation, and spirituality.
Nigella Sativa, also known as black cumin or black gold, is a plant native to Western Asia, the Middle East, and Southern Europe. From its small black seeds, a precious oil is extracted, celebrated for its extraordinary therapeutic and cosmetic properties, earning it the title “the blessed seed” in many cultures. Used for over 2,000 years, Nigella Sativa was already appreciated by the ancient Egyptians, with Cleopatra using it to maintain radiant skin and healthy hair. From Persia to India, Nigella Sativa seeds have been integrated into traditional medicine to treat respiratory diseases, digestive problems, infections, and promote overall well-being.
Nigella Sativa oil offers significant benefits for both skin and hair. For skin, it is a powerful moisturizer thanks to its richness in essential fatty acids such as omega-6 and omega-9, which restore the skin barrier and maintain hydration. Thymoquinone, a key component, acts as an antioxidant, protecting against free radicals and preventing premature aging. Its soothing properties make it ideal for sensitive or irritated skin, relieving redness, itching, and inflammation, and it is particularly effective for conditions like eczema, psoriasis, and acne.
For hair, Nigella Sativa oil is equally effective. It stimulates growth by improving scalp circulation and providing the nutrients necessary for stronger, healthier hair. Rich in proteins, vitamins, and minerals, it strengthens hair, preventing breakage and reducing hair loss. Its antimicrobial properties help combat dandruff and soothe scalp itching. Additionally, it nourishes dry and dull hair, leaving it soft and naturally shiny, and reduces split ends, making hair smoother and more manageable.
Nigella Sativa oil contains key components such as thymoquinone, an antioxidant and anti-inflammatory, essential fatty acids that nourish skin and hair, vitamin E that improves elasticity, and zinc and magnesium that promote healing and tissue strengthening. With a history spanning cultures and continents, Nigella Sativa stands out as a natural treasure, offering powerful holistic solutions for health, beauty, and general well-being. Incorporating Nigella Sativa into your daily routine is an authentic way, inspired by ancient traditions, to care for yourself.
